2 women's hands

Australian College of Theology Communications Strategy

The Brief:

The Australian College of Theology (ACT) is an educational body that supports affiliated colleges to deliver theological courses and supports theological research degrees. Develop a communications strategy for the ACT to better support students and colleges and also deliver on the ACT strategic priorities.

Activities: 

  • Stakeholder and user research
  • Customer journey mapping
  • Persona development
  • Co-design workshops for new online services
  • Delivery of online communications strategy

To our mind, Jax’s communication strategy and the philosophy which informed has been remarkably fruitful. The aims of the project were met. The project’s outcomes flow naturally out of her research, establishing a far more cogent rationale for the website re-design that will now follow.
Mark Harding, Dean & CEO, Australian College of Theology